Scottish & Newcastle Product Development

Documents from the Product Development at Scottish & Newcastle Breweries Ltd, including documents relating to the concept and development of Gillespie's Malt Stout

• Stout proposal; first interest to investigate the intro of a dry stout into UK market (09/04/1991)
• Financial evaluation: Project Dervish (09/03/1992)
• Rationale & Concept (extract from Beer board) (22/06/1992)
• Project Dervish: design brief (06/1991)
• Brand slide presentation example
• Brand Presenters
• New brand listing information
• Corporate Design Guidelines
• McEwan’s Export: Packaging Design Brief (11/1991)
• Example of a creative brief for TV (1992 campaign)
• 2 cardboard sheets as branding developed for a potential visitors centre at the site of the Fountain Brewery

Gifted by Michele Ibbs (née Vincent) from her time as Marketing manager for new Product Development at Scottish & Newcastle Breweries Ltd. The documentatrion relating to the concept and development of Gillespie's Malt Stout for which Mrs Ibbs was responsible, initially working under the name of Project Devrish. It was intended as a competitor to Murphy's & Beamish, and its development was also seen as a commercial point of negotiation with Guinness as Scottish & Newcastle did not have its own draught stout at this time.

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See also University of Glasgow Collections

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