William Joseph Furse acquired a steeplejacking business in Nottingham on Burton Road, Nottingham in 1893 from Joshua Till. Recognising the importance of electricity, he diversified into electrical installation and opened a workshop in Goldsmith Place for the manufacture of electrical switchgear and components. By 1900, Furse's company had moved to Traffic Street, Nottingham and added lift and theatre equipment manufacture and installation to its activities. The company was incorporated in 1912 as W.J. Furse & Co. Ltd and, soon after, electrical installation subsidiaries opened in Manchester and London. A subsidiary, Furse Wholesale Limited, was set up in 1926 to handle trade sales of electrical equipment and a refrigeration division was added in 1927 to sell the 'Frigidaire' range of products.
On the death of William Joseph Furse in 1937, his son, W.F. Furse became group chairman and managing director. New stores and offices were built at Wilford Road, Nottingham for the steeplejack division and the firm's foundry was moved to the site from Traffic Street in 1954. In 1958, the company was acquired by E.V. Industrials Limited who in turn sold their interests to Crown House in 1967. In 1977, the year of the retirement of the last member of the Furse family to be connected with the firm, Furse Power Products Limited (formerly Furse Wholesale Limited) merged with other interests to form National Electrical Supplies Company Limited later becoming Best and May, and then Senate. In the late 1980s and early 1990s, Furse was controlled by Coloroll PLC and the Thomas Robinson Group.
In 1988, the Thomas Robinson Group divided the Furse organisation into three divisions. Furse Lifts Limited (lifts division) was sold to Thyssen Lifts and Escalators, while Furse Specialist Contracting Limited (steeplejack division) and W.J. Furse and Company Limited (engineering division) were sold to East Midlands Electricity Board in June 1991. The USA based Thomas and Betts Corporation, an electrical components supplier, acquired Furse from the East Midlands Electricity Board in 1998. W.J. Furse and Company Limited was still based at Wilford Road, Nottingham in 2002 specialising in electronic systems protection, earthing and lightning protection and welding equipment.