John Cavanagh, fashion designer: papers

This material is held atV&A Archive of Art and Design

Reference
- GB 73 AAD/2011/13
Dates of Creation
- 1947 - 1975
Name of Creator
- John Cavanagh
Physical Description
- 320 files

Scope and Content

Contains: Collection designs (ca. 1951 - 1966); season charts (1951 - 1974); designs for private commissions (ca. 1950s - ca. 1970s); unidentified fashion designs (ca. 1950s); packets for patterns designed by John Cavanagh (ca. 1960s); Duchess of Kent wedding materials (1961); Princess Alexandra wedding materials (ca. 1962 - 1963); photographs of the collections (1952 -1970); photographs of Cavanagh customers (1956 - 1968); photographs of John Cavanagh (ca. 1953 - ca. 1960s); photographs of buildings and interiors (ca. 1950s - ca. 1960s); other photographs (ca. 1950s - ca. 1960s); press cutting volumes (1947 - 1975); loose press cuttings and magazines (1953 - 1966); printed advertisements (1959); scrapbooks (1952 - 1959); programmes of Cavanagh fashion shows (1962 - 1967); descriptions of Cavanagh collections (1954 - 1966); fabric samples (undated); personal belongings (1957 - 1966); unrelated and unidentified material (1968; undated).

Administrative / Biographical History

John Cavanagh (1914 - 2003) began working in the fashion industry in 1932 when he was appointed as Junior Assistant at the newly opened London branch of the House of Molyneux. He soon gained experienced of working in Paris and by January 1933 was part of the team working on producing the 200 outfits which comprised each Spring and Autumn collection as well as the over 90 outfits which made up the mid season collection. He spent the next eight years between London and Paris meeting and becoming friendly with other young fashion designers at the start of their careers including Christian Dior and Pierre Balmain.

Following the outbreak of the Second World War Cavanagh joined the infantry in August 1940, later joining the British Army Intelligence Corps. After the war he spent many months in London and New York trying to find work, in New York he met Balmain who offered him work in his Paris salon, where he spent four years.

Molyneux closed his London business in 1951 and John Cavanagh grasped this opportunity to establish his own fashion house, named Cavanagh, which he opened in January 1952 at 26 Curzon Place, Mayfair. Cavanagh's first collection was positively received by fashion journalists, other designers and by clients. In March 1952 he was elected as member of the Incorporated Society of London Fashion Designers and a clientele of well dressed women, including Princess Marina, Duchess of Kent, wore Cavanagh designs.

His Spring-Summer 1953 collection was named 'Coronation' to celebrate the coronation of Queen Elizabeth II and was a success, consisting of dresses made up in fabrics designed by Oliver Messel. Cavanagh regularly dressed Princess Marina and her daughter Princess Alexandra for many Royal occasions and visits, as well as several stage and film stars. In 1959 he launched a boutique range however the couture designs represented Cavanagh's true genius.

Cavanagh was commissioned to design the wedding dresses for two Royal weddings, the marriage of the Duke of Kent to Katherine Worsley in 1961 and the marriage of Princess Alexandra to Angus Ogilvy in 1963. However the 1960s also saw fashion become more youth orientated and London couture with its emphasis on the royal and social calendar began to appear out of date. As a result the boutique range was expanded and couture was gradually reduced, however this did not save the brand and in 1972 Cavanagh closed.

Arrangement

This archive has been arranged according to the following series of material:

AAD/2011/13/1 - Designs
AAD/2011/13/2 - Duchess of Kent and Princess Alexandra Wedding materials
AAD/2011/13/3 - Photographs
AAD/2011/13/4 - Press cuttings, advertisements and scrapbooks
AAD/2011/13/5 - Programmes and collection descriptions
AAD/2011/13/6 - Fabric samples
AAD/2011/13/7 - Personal belongings
AAD/2011/13/8 - Unrelated and unidentified material

Access Information

This archive collection is available for consultation in the V&A Study Rooms by appointment only. Full details of access arrangements may be found here: http://www.vam.ac.uk/content/articles/a/archives/.

Access to some of the material may be restricted. These are noted in the catalogue where relevant.